Beer in PET is a Part of SABMiller's Sustainable Packaging Strategy

In addition to offering your favourite beers in quirky glass bottles and cans, SABMiller now introduces beer in PET bottles – the first ever PET bottling line launched in the Indian sub-continent. The new innovation is a part of the company’s “sustainable packaging” strategy. Equally safe, blissfully tasty and handier, SABMiller’s PET bottles will surely revolutionize the industry.

6 Beers Responsible for Increase of Alcohol Consumption in India

No matter if the Sensex goes down or the rate of dollar per rupee touches the sky, alcohol consumption in India is one thing that has been steadily increasing year by year. Of all the spirits sold in the Indian market, beer is one of the most favoured soft alcoholic drink in the country. For be it a birthday party, a social event, a grand wedding celebration or as simple as a family get-together, there’s a beer for every occasion. The revolution is such that there are a mammoth of microbreweries functioning in the nation today that are making the best of beers, which when tasted will leave you highly tantalized and deeply in love with the beverage type.

Let’s take a look at the most favoured and beers in India.

Kingfisher

Kingfisher – The King of Good Times, despite immense internal turbulences, stands out in the liquor market and is one of the most sold beers in India. It also bags the position of being the most exported beer from India. Kingfisher has been in the market since 1978 and has led the pack ever since. Some variants of Kingfisher beer you can’t afford to miss include Kingfisher Premium, Kingfisher Red, Kingfisher Blue, Kingfisher Strong, Kingfisher Ultra and Kingfisher Draught.

Foster’s

An Australian cajole, Foster’s is the second most preferred beer in India. Owned by SABMiller Group in India, the brand was launched in the late 90s in India. Foster’s is easily available at all liquor shops and at pubs and restro-bars. Special variants worth tasting include Fosters Premium and Fosters strong.

Miller

Another of SABMiller’s owned beer brands in India, it is increasingly becoming popular amid the youth of the country. It’s giving a tough competition to Foster’s in terms of both taste and price. Miller is crisp, light and very refreshing. The beer was introduced recently and is one of the fasted selling international beer brands too. Its variants include Miller Ace and Miller High Life.

Haywards

Third in the row, Haywards too is a beer brand proudly owned by the liquor giant SABMiller. It’s definitely a beer that takes us back to our college days. Haywards’ strong, crisp and out-of-the-box taste made it the most favoured beer brand back in the late 90s. It has had the record of significantly contributing to the increase in the alcohol consumption in India. Today, its two variants have created a sensation in the market – Haywards 5000 and Haywards 10000.

Godfather

The strongest of the strong beers, Godfather indeed does justice to its name. Super strong in taste, Godfather overweighs all other beer brands in India. However, looking at the demand for light beer, the brand added Godfather Light to its fleet of beers.  Light malty aroma along with a mildly sweet taste accompanies by a subtle flavour, it’s widely famous in the northern part of India.

Budweiser

A Belgian – Brazilian beer, Budweiser has a won the heart of millions across the nation. The beer type is most known for its exotic flavour and easily available in all parts of the country. Available in two varieties – Budweiser Premium and Budweiser Magnum.  

Peroni Nastro Azzurro - An Italian Beer Variant for your Taste!

Peroni Nastro Azzurro is a globally acclaimed Italian premium beer brand that is widely known for its crisp, refreshing Lager and an unmistakable character with the majestic touch of the Italian soil. An interesting beer worth savouring, Peroni Nastro Azzurro is widely available throughout the country. So, next time you hit the bar, don’t forget to taste this marvellous beer variant.

SABMiller Introduces Beer with Indian Spices!

One of the leading brewers of India, SABMiller now introduces “Beer with Indian Spices.” An altogether new range for those who love to experiment, it’s the first authentic Indian beer collection that has been made using authentic Indian spices. It’s truly a unique concept to capture the Indian liquor market.

SABMiller Promotes "Don’t Drink and Drive"

Driving while and after drinking can have devastating consequences and can even result in mishaps as well as loss of life. If you’re really compelled to drink, make sure that you savour alcohol in limited quantities, have a dedicated driver to drop you home or stay back until you’ve sobered up. Follow “Don’t Drink and Drive” rule and keep yourself safe.

Drunken Top – An Exciting Game That Will Completely Smash Everyone!

A long weekend is just round the corner and what’s better than partying hard with your friends. Ace up your sleeves, invite all your beer snob buddies and plan a surprising new game for you to play all night long and remember the stupidities for life.

While there may be many beer games you must have played till date, “Drunken Pot” is one game, we’re sure you would have never played. The game is relatively easy (at least when you start playing), requires only a couple of props and a devil’s mind to think evil all through the game for your co-players.

To start with you’ll need a dice, crates of Foster’s beers and mugs. There’s no restriction on the number of people that can be engaged. Just make sure you have enough Foster’s beers to last through the game.

P.S. – Foster’s beer is awesome, marvellously tasty and “Legen..Wait for it..Dary”

Once you have the essentials, gather in a circle and take turns rolling the dice. Every number has a task assigned. Once the task is done, the dice moves to the next player in a clockwise direction and it’s rolled again. Oh, and unless this nasty game allows you to, you cannot visit the restroom at any time.

Task assigned to each number is as follows:-

1 – Drink a mug of beer

2 – Select someone from the group to have a beer with you.

3 – Challenge the third person from your right to do any dare. If he/she fails, he/she will have to have a mug of beer in a matter of 10 seconds.

4 – You become the table. Get on your knees and hands in the middle of the circle and all the beer mugs will be filled on your back until someone else plays a 4.

5 – You can use the restroom. But, you have to be back in a minute at max. If you fail, you’ll be given a dare by the person sitting exactly opposite to you in the circle.

6 – Don’t you know the rule for six? Roll it again!

Exciting isn’t it? What are you waiting for? Grab your beer mug, raise a toast and roll the dice you beer snobs!

SABMiller promotes responsible drinking

Responsible drinking doesn’t only mean limiting yourself to a couple of drinks, it means not getting drunk and allowing alcohol to take over your senses. SABMiller urges the people of India to adopt responsible drinking habits and safeguard themselves against mishaps. One must also abide by the rules of drinking – drink only to the level one can handle, not driving when high and not consuming alcohol on an empty stomach.