Royal Challenge Premium Lager- Mild Beer Brand from SABmiller

The majority of large beer markets located in Andhra Pradesh, Uttar Pradesh and Orissa sell largest selling mild beer brand, Royal challenge premium lager. This tasty beer is brewed from selected malts and imported hops by the expert brewers of SABMiller India. The production of beer reflects a perfect harmony of the high art of brewing and modern technology.  Its long brew cycle lends it a distinctly smooth and easy flowing taste. It is also exported to USA, Europe, Australia and Hong Kong.

SABMiller India- a leader in Indian Beer Industry

Making a good quality beer is not at all an easy task. It does not only require high quality ingredients but the knowledge and expertise. SABmiller India has earned a reputed name in the Indian beer industry with its constant efforts to serve the best and tastiest beer of the world. The company has introduced various Indian and International brands to suit the refined Indian palate. The beer brands by SABMiller are not only consumed in local but are exported to a majority of developed nations.

Good brewing quality barley development increased in India

Having years of experience in the beer industry, SABmiller understands that taste of beer depends largely on the barley. Anticipating the supply and quality of barley not matching the industry's standards, SABmiller encourages the Indian farmers to grow malt barley varieties. The Barley Development project was started in Rajasthan and eventually extended to the other nearby states also. with this effort, they are taking forward their sustainable development priority of bringing benefits to the communities.

Join the Don't Drink and Drive Campaign with SABmiller India

Launched in October 2011 in association with Home Safe India, SABmiller Supports the "respect the road" campaign to encourage responsible drinking. The main aim of the campaign is to promote alternatives to drinking and driving such as hiring a driver, joining a car pool, taking a taxi or asking someone else to drive. The campaign has been largely supported by the Gurgaon police to spread the message of "Don't Drink and Drive".

Try smooth and easy going strong beer-The Royal Challenge Strong

Forget this harsh world and truly enjoy your life with the Royal Challenge Strong. Choose this latest edition from the SABmiller's portfolio and have a rocking time with your friends. This smooth and easy going beer is made from the highest quality barley and unique hops picked from the best farms. The amber bottles of this Strong Beer protect it from blue and UV light, preventing it from damaging.

Foster's beer and Peroni Beer- two amazinglingly tasty beers from SABmiller

Indulge in the unique international taste of beer with two premium brands foster's beer and Peroni Beer by SABmiller. On the one hand, where Peroni gives you real Italian flavors, Foster's will refresh you with its crisp, refreshing clear taste. SABmiller supports the "work hard, party hard" spirit of Indians. At the same time, it discourages underage drinking and driving.

Encourage responsible drinking with SABmiller

Encouraging Responsible Drinking among the people of India is one of the top most priorities of SABmiller. A drunk person can hurt himself or the somebody else. With its various innovative campaigns, SABmiller tries to educate people about underage drinking and spread awareness for responsible consumption of alcohol. The brand also works to spread safety messages across the major cities of the nation. An individual must understand the drinking responsibility and must not drive while/after drinking.

Sabmiller-bringing innovation in beer brewing techniques

Standing amongst the top three beverages companies in India, SABmiller has always brought innovation to the beer industry. Adapting to the challenging environment of the Indian beer industry with its recreating and reinventing activities, the brand has introduced some amazing tastes in India. Anticipating Indian barley not suited for beer brewing, the brand also supports the malt barley varieties to support Indian farmers.