Join the Don't Drink and Drive Campaign with SABmiller India

Launched in October 2011 in association with Home Safe India, SABmiller Supports the "respect the road" campaign to encourage responsible drinking. The main aim of the campaign is to promote alternatives to drinking and driving such as hiring a driver, joining a car pool, taking a taxi or asking someone else to drive. The campaign has been largely supported by the Gurgaon police to spread the message of "Don't Drink and Drive".

Do not drink and drive to ensure safety of self and others around.

Responsible drinking gives out an important message to don't drink and drive.  Often people get carried away and drink way too much than their normal capacity and ignore the rule of Don't drink and Drive. Alcohol creates an effect on the brain that the person fails to think wisely and alert. The society today is in need of responsible drinking where it becomes imperative to understand the complexities of drinking fervently.