Strong Beer by SABMllier Boasts of its Best Quality!

Relish your taste buds with SABMiller’s classic range of strong beer. Royal Challenge, one of the strongest beers by SABMiller, is prepared with the highest quality barely and hops that are picked up from the country’s best farms. The hops in particularly are subjected to a long brewing process along with quality barely and malt. This customized process leads to a silky and smooth consistency providing a much superior drinking experience to its customers!

Foster's beer By SABMiller tastes Awesome!

A unique Australian beer brewed only with the finest malted barley and fresh Australian hops, Foster’s by SABMiller India is highly famed as a classic international beer brand in India. Filtered at sub-zero temperatures Foster’s offers its customers a feeling of complete refreshment .Launched back in 1998, Forster’s are primarily available in two variants – Foster’s Mid beer and Gold strong beer each of its variant is made up of the finest quality of pure and fresh ingredients!

Be high on life with SABMiller's Miller High Life!

Miller High life offered by SABMiller India is a premium strong variant of the internationally acclaimed Miller brand of beers and is highly acclaimed for its perfect and quality golden brew .As a part of SABMiller’s global premium brand portfolio, it boasts of its classic , distinctive and contemporary flavour and taste. With an unbeatable combination of place and product, Miller High Life is dignified to take the market by storm and meet the modern and growing needs and requirements of its consumers!

Beer in PET is a Part of SABMiller's Sustainable Packaging Strategy

In addition to offering your favourite beers in quirky glass bottles and cans, SABMiller now introduces beer in PET bottles – the first ever PET bottling line launched in the Indian sub-continent. The new innovation is a part of the company’s “sustainable packaging” strategy. Equally safe, blissfully tasty and handier, SABMiller’s PET bottles will surely revolutionize the industry.

6 Beers Responsible for Increase of Alcohol Consumption in India

No matter if the Sensex goes down or the rate of dollar per rupee touches the sky, alcohol consumption in India is one thing that has been steadily increasing year by year. Of all the spirits sold in the Indian market, beer is one of the most favoured soft alcoholic drink in the country. For be it a birthday party, a social event, a grand wedding celebration or as simple as a family get-together, there’s a beer for every occasion. The revolution is such that there are a mammoth of microbreweries functioning in the nation today that are making the best of beers, which when tasted will leave you highly tantalized and deeply in love with the beverage type.

Let’s take a look at the most favoured and beers in India.

Kingfisher

Kingfisher – The King of Good Times, despite immense internal turbulences, stands out in the liquor market and is one of the most sold beers in India. It also bags the position of being the most exported beer from India. Kingfisher has been in the market since 1978 and has led the pack ever since. Some variants of Kingfisher beer you can’t afford to miss include Kingfisher Premium, Kingfisher Red, Kingfisher Blue, Kingfisher Strong, Kingfisher Ultra and Kingfisher Draught.

Foster’s

An Australian cajole, Foster’s is the second most preferred beer in India. Owned by SABMiller Group in India, the brand was launched in the late 90s in India. Foster’s is easily available at all liquor shops and at pubs and restro-bars. Special variants worth tasting include Fosters Premium and Fosters strong.

Miller

Another of SABMiller’s owned beer brands in India, it is increasingly becoming popular amid the youth of the country. It’s giving a tough competition to Foster’s in terms of both taste and price. Miller is crisp, light and very refreshing. The beer was introduced recently and is one of the fasted selling international beer brands too. Its variants include Miller Ace and Miller High Life.

Haywards

Third in the row, Haywards too is a beer brand proudly owned by the liquor giant SABMiller. It’s definitely a beer that takes us back to our college days. Haywards’ strong, crisp and out-of-the-box taste made it the most favoured beer brand back in the late 90s. It has had the record of significantly contributing to the increase in the alcohol consumption in India. Today, its two variants have created a sensation in the market – Haywards 5000 and Haywards 10000.

Godfather

The strongest of the strong beers, Godfather indeed does justice to its name. Super strong in taste, Godfather overweighs all other beer brands in India. However, looking at the demand for light beer, the brand added Godfather Light to its fleet of beers.  Light malty aroma along with a mildly sweet taste accompanies by a subtle flavour, it’s widely famous in the northern part of India.

Budweiser

A Belgian – Brazilian beer, Budweiser has a won the heart of millions across the nation. The beer type is most known for its exotic flavour and easily available in all parts of the country. Available in two varieties – Budweiser Premium and Budweiser Magnum.  

Peroni Nastro Azzurro - An Italian Beer Variant for your Taste!

Peroni Nastro Azzurro is a globally acclaimed Italian premium beer brand that is widely known for its crisp, refreshing Lager and an unmistakable character with the majestic touch of the Italian soil. An interesting beer worth savouring, Peroni Nastro Azzurro is widely available throughout the country. So, next time you hit the bar, don’t forget to taste this marvellous beer variant.

SABMiller Introduces Beer with Indian Spices!

One of the leading brewers of India, SABMiller now introduces “Beer with Indian Spices.” An altogether new range for those who love to experiment, it’s the first authentic Indian beer collection that has been made using authentic Indian spices. It’s truly a unique concept to capture the Indian liquor market.

SABMiller Promotes "Don’t Drink and Drive"

Driving while and after drinking can have devastating consequences and can even result in mishaps as well as loss of life. If you’re really compelled to drink, make sure that you savour alcohol in limited quantities, have a dedicated driver to drop you home or stay back until you’ve sobered up. Follow “Don’t Drink and Drive” rule and keep yourself safe.

Drunken Top – An Exciting Game That Will Completely Smash Everyone!

A long weekend is just round the corner and what’s better than partying hard with your friends. Ace up your sleeves, invite all your beer snob buddies and plan a surprising new game for you to play all night long and remember the stupidities for life.

While there may be many beer games you must have played till date, “Drunken Pot” is one game, we’re sure you would have never played. The game is relatively easy (at least when you start playing), requires only a couple of props and a devil’s mind to think evil all through the game for your co-players.

To start with you’ll need a dice, crates of Foster’s beers and mugs. There’s no restriction on the number of people that can be engaged. Just make sure you have enough Foster’s beers to last through the game.

P.S. – Foster’s beer is awesome, marvellously tasty and “Legen..Wait for it..Dary”

Once you have the essentials, gather in a circle and take turns rolling the dice. Every number has a task assigned. Once the task is done, the dice moves to the next player in a clockwise direction and it’s rolled again. Oh, and unless this nasty game allows you to, you cannot visit the restroom at any time.

Task assigned to each number is as follows:-

1 – Drink a mug of beer

2 – Select someone from the group to have a beer with you.

3 – Challenge the third person from your right to do any dare. If he/she fails, he/she will have to have a mug of beer in a matter of 10 seconds.

4 – You become the table. Get on your knees and hands in the middle of the circle and all the beer mugs will be filled on your back until someone else plays a 4.

5 – You can use the restroom. But, you have to be back in a minute at max. If you fail, you’ll be given a dare by the person sitting exactly opposite to you in the circle.

6 – Don’t you know the rule for six? Roll it again!

Exciting isn’t it? What are you waiting for? Grab your beer mug, raise a toast and roll the dice you beer snobs!

SABMiller promotes responsible drinking

Responsible drinking doesn’t only mean limiting yourself to a couple of drinks, it means not getting drunk and allowing alcohol to take over your senses. SABMiller urges the people of India to adopt responsible drinking habits and safeguard themselves against mishaps. One must also abide by the rules of drinking – drink only to the level one can handle, not driving when high and not consuming alcohol on an empty stomach.

Mantra to an Excellent Evening - Don’t Drink and Drive

We all know that drinking and driving is a deadly combination which in worst case scenario can result in serious injuries and every death as a matter of fact. Though most of us know the fact stands true, we tend to ignore it and urge on driving after consuming a considerable amount of alcohol. Liquor has the prowess to decrease our capability of thinking straight and right. We tend to believe that we are invincible and not like others who do not have the ability to handle liquor. Therefore, it becomes imperative to have an alternative for times when you know you won’t stop after a few drinks. Plan ahead and don’t drink and drive. 

If you are going out with friends or attending a party where alcohol will surely be on the menu, it is best to plan in advance and ensure your safety. There are a few simple things you can do to avoid a lapse in judgment that may have grave consequences. 

Ask a Friend of Family Member to Pick You Up

The best thing you can do is to ask a trusted friend or a family member pick you up from the venue. If this isn’t possible, then pre-book a cab to drop you home safely and securely. Planning ahead saves you the hassle of driving under the influence of alcohol and further eliminating the chances of accidents or unpleasant consequences. 

Appoint a Drive

The next thing you can do is to appoint a driver to drive you through the journey. Make sure of selecting a driver who would not consume liquor during the entire outing. Also, ensure that the person is reliable and has a clean history.

Let the Sober Person Drive

If you have any friends or colleagues who do not drink, it's best to let them drive you back than insisting on driving the vehicle on your own. Remember, it just takes one such incident to earn a criminal record for the rest of your life. 

Stay the Night Over

When everything else fails, the best option in hand is to stay the night over. A few hours of sleep can be sufficient enough to help you sober up to drive back home safely. But, at the same time, be careful, as everyone doesn’t have the same level of tolerance for alcohol. Some may sober up sooner than others. 

Planning Ahead is the key

There’s no harm gulping down a few shots and having fun at the party. But it’s equally important to realize that even a few cocktails can influence your senses and impact your thinking power. The easiest way to ensure an excellent time is to plan in advance and don’t drink and drive, especially at night. It’s just not worth the trouble you may put yourself into and also others who are traveling with you in the same vehicle.

7 Reason Why Beer is Better than Other Alcoholic Drinks

To all the wine enthusiasts out there who’ve been roistering the glory of red wine and its medicinal properties, make way for the beer lovers as a decade’s worth of research has revealed that even beer benefits a large number of people in many productive ways. From treating heart diseases to keeping Type II diabetes in control to curing insomnia, beer does it all.

So, if you’re a beer lover and are above the age of 25 years, you certainly have a reason to rejoice. Here’s how drinking beer, apart from merely enjoying with friends occasionally, can help stay healthy and fight against quite a few chronic diseases.

It’s Vitamin B Rich

Beer is loaded with Vitamin B, especially the unfiltered one. It is high in B3, B6 and folic acid (B9). While B3 helps repair the body’s cells, B6 eases premenstrual syndrome and B9 lends a hand in preventing colon cancer.

Keeps Your Ticker Ticking

Wine is, time and again, touted as the healthiest alcohol drink that helps keep cardiovascular diseases away. But, beer is just as healthy a beverage as the heavenly wine. It helps relax your muscles which in turn aids in proper functioning of the heart and keep heart diseases away.

Fibre Rich

High in fiber, beer acts as a natural purgative drug. It reduces the speed at which food leaves the stomach, which means it subdues your appetite allowing you to eat to your heart’s content without any significant side-effects.

Stress Buster

Beer is a majestic stress buster. Moderate alcohol consumption helps fight against stress, anxiety and heart diseases in the most effective and efficient manner. By moderate consumption we mean - 12 ounces (approx. 350 ml) per day for women and 24 ounces (approx. 710 ml) per day for men.

Bye Bye Kidney Stones

A bottle of beer is very effective in lowering the risk of developing kidney stones by 40 percent. The reason being its high water content that aids proper functioning of both the kidneys. Beer also promotes high urine production which means you flush out your bladder more often.

Lower Risk of Type - II Diabetes

Multiple studies have confirmed that beer drinkers have 30 percent lower risk of getting Type - II diabetes than test subjects that restrained. So, sip a glass of beer and bid a goodbye to diabetes.

No More Insomnia

Insomnia is a common disorder that affects one of every ten adults, today. Getting a good night sleep is imperative for the body to recover its lost energy from the day’s hectic activities. The beer has the tendency to make one drowsy, hence fight insomnia effectively.

An average 12oz beer can contain approximately 150 calories, no cholesterol, no fat, no caffeine, and is 92% water. So, what’s better? A can of beer - Indeed! Many beer brands in India offer safe to consume beers. So, relish a bottle of beer. After all, a glass of beer helps stay healthy, wealthy and wise.

Happy drinking folks!