No matter if the
Sensex goes down or the rate of dollar per rupee touches the sky, alcohol
consumption in India is one thing that has been steadily increasing year by
year. Of all the spirits sold in the Indian market, beer is one of the most
favoured soft alcoholic drink in the country. For be it a birthday party, a
social event, a grand wedding celebration or as simple as a family get-together,
there’s a beer for every occasion. The revolution is such that there are a
mammoth of microbreweries functioning in the nation today that are making the
best of beers, which when tasted will leave you highly tantalized and deeply in
love with the beverage type.
Let’s take a
look at the most favoured and beers in India.
Kingfisher
Kingfisher – The
King of Good Times, despite immense internal turbulences, stands out in the
liquor market and is one of the most sold beers in India. It also bags the position
of being the most exported beer from India. Kingfisher has been in the market
since 1978 and has led the pack ever since. Some variants of Kingfisher beer
you can’t afford to miss include Kingfisher Premium, Kingfisher Red, Kingfisher
Blue, Kingfisher Strong, Kingfisher Ultra and Kingfisher Draught.
Foster’s
An Australian
cajole, Foster’s is the second most preferred beer in India. Owned by SABMiller
Group in India, the brand was launched in the late 90s in India. Foster’s is
easily available at all liquor shops and at pubs and restro-bars. Special
variants worth tasting include Fosters Premium and Fosters strong.
Miller
Another of
SABMiller’s owned beer brands in India, it is increasingly becoming popular
amid the youth of the country. It’s giving a tough competition to Foster’s in
terms of both taste and price. Miller is crisp, light and very refreshing. The
beer was introduced recently and is one of the fasted selling international
beer brands too. Its variants include Miller Ace and Miller High Life.
Haywards
Third in the
row, Haywards too is a beer brand proudly owned by the liquor giant SABMiller.
It’s definitely a beer that takes us back to our college days. Haywards’
strong, crisp and out-of-the-box taste made it the most favoured beer brand
back in the late 90s. It has had the record of significantly contributing to
the increase in the alcohol consumption in India. Today, its two variants have
created a sensation in the market – Haywards 5000 and Haywards 10000.
Godfather
The strongest of
the strong beers, Godfather indeed does justice to its name. Super strong in
taste, Godfather overweighs all other beer brands in India. However, looking at
the demand for light beer, the brand added Godfather Light to its fleet of
beers. Light malty aroma along with a mildly
sweet taste accompanies by a subtle flavour, it’s widely famous in the northern
part of India.
Budweiser
A Belgian –
Brazilian beer, Budweiser has a won the heart of millions across the nation.
The beer type is most known for its exotic flavour and easily available in all
parts of the country. Available in two varieties – Budweiser Premium and
Budweiser Magnum.
